By On Mar 26, 2019 Free Resume
Governments play a vital role in market formation for products by imposing regulation and price controls. They can control entry and exit of firms into a market by setting up rules to function in the market. For example, the pharmaceutical industry has to contend with a roster of rules pertaining to research, production, and sale of drugs.
Profit margins are also fixed by demand and supply. Hence firms cannot set themselves apart by charging a premium for their product and services. For example, it would be impossible for a company like Apple Inc. (AAPL) to exist in a perfectly competitive market because its phones are pricier as compared to competitors.
Perfect competition is the opposite of a monopoly, in which only a single firm supplies a good or service and that firm can charge whatever price it wants, since consumers have no alternatives and it is difficult for would-be competitors to enter the marketplace. Under perfect competition, there are many buyers and sellers, and prices reflect supply and demand. Companies earn just enough profit to stay in business and no more. If they were to earn excess profits, other companies would enter the market and drive profits down.
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